Donmar Warehouse

Creative Partnerships Case Study: Delta Air Lines and the Donmar

“The Donmar’s partnership with Delta is crucial in enabling us to go further than ever in our dedication to young people. With Delta’s ongoing support of our Discover programme, we can continue to create and deliver meaningful theatre experiences with schools and the local community, whilst also engaging and sustaining new audiences and theatre-makers that truly reflect the diversity of London.” Henny Finch, Executive Producer, Donmar Warehouse

Since 2016 the Donmar has been proud to partner with Delta Air Lines as our Official Airline Partner. With Delta’s rich history of giving creatively and responsibly in the communities in which it serves, this partnership has enabled the Donmar to truly deliver on our commitment to making excellent and relevant work with young people and the local community through our Discover programme.

With support from Delta, the Donmar has:

  • Welcomed over 15,000 young people to the Donmar for free thanks to our YOUNG+FREE scheme (initially launched in 2016 thanks to support from Delta Air Lines)
  • Hosted free Schools’ Performances for every Donmar production, including pre-show workshops and post-show talks with the cast
  • Produced multiple Take the Stage programmes with young people from across London
  • Worked with schools in 26 out of 32 London boroughs
  • Delivered over 1,000 free in-school workshops

The partnership, designed to address key objectives for Delta and the Donmar, focuses on building Delta’s brand in London and highlighting the company’s dedication to investing in the communities in which it serves.

To fully realise the potential of this partnership and the opportunities it has created for young people, we have engaged in a multi-level programme of creative activation across the partnership, including giveaways, volunteering opportunities and the presentation of Donmar content on Delta’s in-flight platforms.

A key piece of activation centred on Delta’s generous support of the Donmar’s #onetakeshakespeare competition in autumn 2016. Young people under 25 were encouraged to enter an online video competition to interpret Shakespearean monologues in their own voice. Thanks to Delta’s commitment to offering life-changing opportunities for young people, three winners were chosen by the cast of the Shakespeare Trilogy and a senior Delta representative, their prize: an exclusive trip with a guest to New York provided by Delta Air Lines. During this trip of a lifetime, our winners met the cast of the Donmar’s production of The Tempest at St. Ann’s Warehouse, Brooklyn as well as enjoying other iconic New York activities.

As we look to the future of the Donmar with Michael Longhurst and Henny Finch at the helm, it is our mission to deepen our programme of community engagement. Thanks to the generosity of Delta Air Lines we will continue to develop our work with young people to continue to make excellent, relevant work with a diverse and engaged new audience, ensuring that new talent is nurtured and young people develop a lifelong interest in the arts through engagement with our programme. 
 


 

Particpants in the Donmar Warehouse’s Pathways week. Photos by Richard Davenport.

Participants in recent Take the Stage culmination performances. Photos by Richard Davenport and Cameron Slater.

Participants taking part in workshops as part of the Donmar Schools’ Performance Programme. Photos by Jody Hartley and Richard Davenport.